New Year's Message from Shandong Lipai Petrochemical Co., Ltd

Joy is accompanied by sweat, success is accompanied by hardship. On the occasion of the Spring Festival, on behalf of all employees of Li Pai Lubricants, I would like to express my heartfelt thanks and wishes to our long-term support and trust in distributors and partners, as well as friends from all walks of life who care and support Li Pai Lubricants. I also extend my sincerest New Year greetings.

Recalling the past, the turbulent years are thick. In the long history of the development of Nippon Paint lubricants, 2017 is destined to be a crucial milestone. Faced with the pressure of intensified competition in the lubricant industry, we firmly implement the spirit of the 19th National Congress of the Communist Party of China, actively adapt to the new normal of the economy, unite and strive for development, and have written a new chapter in the company's development.

-----The foundation for enterprise development is more solid. The second phase production base of Shandong Libai Petrochemical Co., Ltd. has been fully put into operation, with an annual output of 200000 tons. The Siemens automated production line in Germany has officially started. The application of the company's modern factory and the continuous introduction of new equipment have laid a solid foundation and guarantee for the company's long-term development

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-----The product quality remains consistently stable. Since its establishment, the company has been adhering to the principle of "quality is the life of the enterprise" and strictly controlling product quality with the spirit of "craftsmanship". It is precisely because of the stable product quality that we have gained excellent market reputation and recognition from many distributors for Li brand lubricants.

-----The market sales network is constantly improving. This year, the company has continuously developed new markets and channels while consolidating its base model market. It has gradually formed a nationwide layout with Shandong, Tianjin, Beijing and Hebei as its bases, radiating northwest, southwest, northeast and north China.

-----The brand advantage has been significantly highlighted. This year, the company has continuously strengthened its connection with industry associations and research platforms, establishing brand awareness. At the same time, we will actively leverage the advantages of self media to increase brand market activity. In 2018, we will strengthen the promotion of terminal store image construction and special conference marketing on the basis of 2017, striving to make further progress.

-----Sales team building is starting to show results. This year, we have initially completed nationwide team building in sales, marketing, customer service, and other areas, and the personnel organizational structure has become more mature, providing us with strong guarantees for better serving distributors.

Eight thousand miles of clouds and moon, suddenly looking back, we have already crossed thousands of mountains and rivers. We didn't have time to pat the dust on our bodies or taste the joy of victory. The mission of building a "famous family brand" has sounded the horn for us to set sail again.

Looking at this morning, the scenery here is particularly beautiful. In the new year, the integration speed of the lubricant industry will continue to accelerate. Only by practicing hard can we catch up with the new era and rare opportunities. We believe that with the support and care of friends from all walks of life, and the efforts of all staff in the company, we will definitely achieve greater glory and create a lubricant national brand that brings glory to China.

Wang Zhiyuan, Chairman of Shandong Libai Petrochemical Co., Ltd